Case Study: White & Case (Spring Insight) – From Zero Experience to Offer on £0 Content

At a Glance

• 4 weeks from rewrite to insight; Frameworks: STAR‑3™, PEAL‑3™

• NQ salary track projection: £175k; lifetime uplift £4m+ (White & Case pay curve)

Before

UCL undergraduate with confidence at 4/10 and little legal experience.

After

White & Case Spring Insight secured within four weeks using only free content.

Problem

Kian Patel, a first‑year UCL student, targeted elite US‑firm schemes with little legal experience. Acceptance odds for White & Case Spring Insight sit below two percent and skew towards Oxbridge candidates with prior internships. With no budget for paid coaching, Kian assumed a top‑tier opportunity was years away.

Key blockers: a narrative lacking commercial relevance, experience bullets without metrics, and no overall framework for success.

Solution

• Adapted PEAL‑3™ (250 words): linked story to a high‑profile White & Case cross‑border deal → application flagged “outstanding”.

• Practised macro‑pitch: 90‑second script ×3 on TikTok Live replay → HireVue rated “confident & concise”, advance confirmed.

• Executed via £0 content: Medium articles + TikTok masterclass → insight offer in one cycle.

Result

In four weeks, Kian vaulted from “no experience” to a White & Case Spring Insight. Free frameworks delivered a one‑take HireVue pass, a recruiter‑flagged “outstanding” application, and a confidence jump from 4 → 9/10.

He is now on a fast‑track trajectory towards a Training Contract—evidence that City Careers Coach content alone can open US‑firm doors.

ROI Table

Metric	Result
Investment	£0 (free content)
Starting Salary Projection	£175k NQ track (post-TC)
Pay-back Period	Instant
Projected Lifetime Uplift	£4m+

Testimonial: “Hassan’s free content landed me a Spring Insight with White & Case. Imagine what paid content can do.” — Kian Patel, UCL

• We work with just 30 clients globally per year across all programmes, with just 5 in the flagship programme.