Aberdeen undergraduate. Initially sceptical of ECS. Free content only. Two Morgan Stanley Spring Insight programme offers. The system worked before he was even a client.
§ 01
Starting point
- University of Aberdeen undergraduate
- Aberdeen is not a university Morgan Stanley recruits at
- Initially sceptical of the ECS proposition
- No paid engagement
§ 02
The problem
The proposition, that a systematic framework could overcome that structural disadvantage, seemed unlikely at first.
§ 03
What we did
- STAR-3® framework absorbed from free content
- Commercial Fluency™ built markets vocabulary at Spring Week assessor depth
- Self-directed execution while still sceptical
§ 04
Outcome
- Two Morgan Stanley Spring Insight Programme offers
- Aberdeen to bulge bracket, free content only
§ 05
Why it matters
Results speak before the sales conversation begins, the ECS skeptic arc.