Cleary Gottlieb and Slaughter and May Vacation Schemes secured via TikTok content and Commercial Fluency™. Two elite firms from free content alone.
§ 01
Starting point
- Targeting two of the most selective firms in the London market at once
- Cleary Gottlieb (US BigLaw) and Slaughter and May (Magic Circle)
- No paid ECS engagement
- Learning from TikTok content
§ 02
The problem
Two distinct firm cultures, two parallel processes, one application cycle.
§ 03
What we did
- Commercial Fluency™ built for both firms' sectors
- STAR-3® structured every written application
- PEAL-X™ prepared the interview responses
§ 04
Outcome
- Cleary Gottlieb Vacation Scheme offer
- Slaughter and May Vacation Scheme offer
- Both from free content alone
§ 05
Why it matters
The system delivers at Magic Circle and US BigLaw simultaneously, without paid engagement.