TikTok Lives to Freshfields Assessment Centre. Free content only. Magic Circle AC from short-form content.
§ 01
Starting point
- ECS engagement began via TikTok Lives
- No paid programme, no consultation
- Targeting Freshfields (one of the five Magic Circle firms)
- Standard written application and video interview in the process
§ 02
The problem
Freshfields is among the most selective Magic Circle processes in the UK.
§ 03
What we did
- PEAL-3™ restructured interview preparation
- STAR-3® transformed the written application
- Public TikTok content as the only input
§ 04
Outcome
- Freshfields Assessment Centre invitation
- Free content, TikTok-only learning
§ 05
Why it matters
Short-form free content is enough to reach the final stage of one of the most selective processes in UK law.